E-business

Course outline

The course aims to familiarize students with the basic concepts of entrepreneurship in the modern web environment with emphasis on the design and implementation of efficient e-business applications.

1. Introductory concepts and definitions, e-business application usage data at national, European and global level
2. B2B and B2C business models
3. Electronic procurement and supply chain management
4. Digital marketing (display, search network, email, multiple channels)
5. E-commerce in social media and mobile devices.
6. Electronic CRM (customer relationships management)
7. Case studies: Amazon, Twitter, eBay
8. Software development life cycle and project management for e-business applications
9. Management of e-business technological infrastructure
10. E-business applications and personalization techniques
11. Electronic transaction processing and security issues
12. Legal and Privacy Issues

The course lab concerns designing and implementing an e-shop using an open source CRM platform and developing an online advertising campaign on the search engine and the display network.