Introduction to Marketing

Course Code: 
CEID_ΔΕ2
Type: 
General Elective 1
Period: 
Spring Semester
Credit Points: 
3

Course outline

i. Key concepts of marketing

ii. Marketing environment

iii. Strategic marketing planning

iv. Consumer behaviour

v. Market segmentation, market targeting and positioning

vi. Marketing mix

vii. Product

viii. Price

ix. Distribution

 

Powered by Drupal

Startup Growth Lite is a free theme, contributed to the Drupal Community by More than Themes.